October means the exit of “Back to School” and the transition to Fall, Thanksgiving, Halloween, and early sightings of the Holiday season! But with so many themes in one month, does it make sense for retailers to represent every holiday in their stories? Here are 12 ways to find out which holidays you should prioritize in your business!
Don't let budget constraints or time limitations deter you from showcasing your products with pride and integrity! In our blog post, we’ll share our top tips and tricks to help you increase the perceived value of your products.
Avoid “Display Fatigue” and freshen up your retail presentations by following these general guidelines for your ongoing Visual Merchandising operations!
We may know what we need to do for ideal retail visual merchandising presentations, but find ourselves short of being able to achieve it. After all, we are human, and life brings all sorts of challenges, resulting in facing shortages in key resources. These resource shortages may be time, energy, manpower, space, and/or budget.
Let’s talk about our favourite top 5 hacks to cheat Visual Merchandising when we are low in any of the above!
We may know what we need to do for ideal retail visual merchandising presentations, but find ourselves short of being able to achieve it. After all, we are human, and life brings all sorts of challenges, resulting in facing shortages in key resources. These resource shortages may be time, energy, manpower, space, and/or budget.
Let’s talk about our favourite top 5 hacks to cheat Visual Merchandising when we are low in any of the above!
After working in the retail industry for 15+ years, I have personally run into my own unique set of opportunities and common misses in the Visual Merchandising world. Here are those opportunities and misses, and how I believe you should take advantage of them if I was in your shoes!
In Visual Merchandising, there are two types of presentation styles that speak to the wants and needs of customers: Lifestyle and Commodity-Driven Merchandising. In this blog post, we’ll dive into details about the benefits of each presentation style so you can understand why they matter in your annual sales and marketing plan, and how they can improve your customers’ overall shopping experience.
When some people hear the words “visual merchandising,” they usually get confused or flustered. They may know it's an important retail term, but not sure exactly what it is, how to do it well, or where to even start. Let’s start here!
Is it really worth thinking about creative visual merchandising in these areas, if the retail component is not the bulk of the business?
It's true that most of the retail businesses out there don't have a large visual merchandising component. But if you're one of those businesses, it doesn't mean that you can't benefit from thinking about creative visual merchandising.
Visual merchandising is a retail necessity that is often absorbed into regular staff responsibilities in small businesses, who don’t have the budget nor the need to hire a merchandiser full-time. What this often means is that it is not quite given the full focus, or it is being handled by someone who is inexperienced and lacking the proper VM knowledge.
We are starting to see an end to the quiet period for some, and we all need to think about how we will need to adapt for new consumer behaviours and needs. What could this mean for Visual Merchandising? Well, considering VM is meant to be communicating a message, there are several messages that are imperative to communicate to customers as they start coming back into our spaces. Many of these messages are true for online marketing as well:
As we (or you - as retail owners) are deeply in the busiest time of year, it's important to take full advantage to benefit the rest of the year! Don't forget to stop, observe, think, document and learn all that you can!
Read the list below for what to capture during this time.
What should the “Holiday Season” look like? How do we romance and charm without offending anyone? Sometimes trying too hard to cater to everyone results in catering to no one.
