Posts in VM - General
How to Prepare Your Store for Every Holiday Phase

Preparing your retail store for the holidays? We’ll walk you through our personal visual merchandising suggestions for getting your store ready for every holiday phase and beyond!

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October: The holiday-heavy month! How do we choose which to prioritize?

October means the exit of “Back to School” and the transition to Fall, Thanksgiving, Halloween, and early sightings of the Holiday season! But with so many themes in one month, does it make sense for retailers to represent every holiday in their stories? Here are 12 ways to find out which holidays you should prioritize in your business!

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How to Raise the Perceived Value of Your Products

Don't let budget constraints or time limitations deter you from showcasing your products with pride and integrity! In our blog post, we’ll share our top tips and tricks to help you increase the perceived value of your products.

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Here’s How Often You Should Change Up Your Retail Presentation

Avoid “Display Fatigue” and freshen up your retail presentations by following these general guidelines for your ongoing Visual Merchandising operations!

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FAQ: How Can We Come Up With a Space Plan?

We may know what we need to do for ideal retail visual merchandising presentations, but find ourselves short of being able to achieve it. After all, we are human, and life brings all sorts of challenges, resulting in facing shortages in key resources. These resource shortages may be time, energy, manpower, space, and/or budget.

Let’s talk about our favourite top 5 hacks to cheat Visual Merchandising when we are low in any of the above!

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Visual Merchandising Top Cheats During Tricky Times

We may know what we need to do for ideal retail visual merchandising presentations, but find ourselves short of being able to achieve it. After all, we are human, and life brings all sorts of challenges, resulting in facing shortages in key resources. These resource shortages may be time, energy, manpower, space, and/or budget.

Let’s talk about our favourite top 5 hacks to cheat Visual Merchandising when we are low in any of the above!

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Top 5 Visual Merchandising Misses and Wins

After working in the retail industry for 15+ years, I have personally run into my own unique set of opportunities and common misses in the Visual Merchandising world. Here are those opportunities and misses, and how I believe you should take advantage of them if I was in your shoes!

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Lifestyle vs. Commodity Visual Merchandising

In Visual Merchandising, there are two types of presentation styles that speak to the wants and needs of customers: Lifestyle and Commodity-Driven Merchandising. In this blog post, we’ll dive into details about the benefits of each presentation style so you can understand why they matter in your annual sales and marketing plan, and how they can improve your customers’ overall shopping experience.

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The 5 Key Elements of Visual Merchandising

When some people hear the words “visual merchandising,” they usually get confused or flustered. They may know it's an important retail term, but not sure exactly what it is, how to do it well, or where to even start. Let’s start here!

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Know Your Setting

This is the fight between what is practical (and safe) in a domestic setting vs. how you would love to stage something for the sake of presentation. Keep in mind: in a store, the visuals should tie into boosting sales. In a domestic setting, since this does not apply, it’s more about romancing the setting for your own visual pleasure.

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What Does VM ID Mean?

So if VM ID is in reference to a Visual Merchandising identity, what does that mean exactly? Similar to how a logo is the label of a brand image, the visual merchandising is also a part of its culture. Whether there are multiple locations that need a common thread or a single store needs to reinforce its brand image, visual merchandising impacts the customer’s perception of how established the brand is, how shoppable the store is, the value of the products, and its supports of its operational needs.

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