A look back at five Holiday 2025 retail projects that show how visual merchandising supports neighbourhoods, markets, independent retailers, and national brands. From BIA-led window activations to holiday markets and high-volume sales floor support, this recap highlights how visual merchandising adapts to real retail needs.
Read MoreRetailers often ask: how much of VM is just about making things look nice versus driving measurable business outcomes? The answer lies in strategy. A poorly set-up space deters shoppers, reduces dwell time, and negatively impacts sales. But when we apply business acumen to visual merchandising, we transform stores into high-functioning, sales-driven environments.
Read MoreAs we (or you - as retail owners) are deeply in the busiest time of year, it's important to take full advantage to benefit the rest of the year! Don't forget to stop, observe, think, document and learn all that you can!
Read the list below for what to capture during this time.