Preparing your retail store for the holidays? We’ll walk you through our personal visual merchandising suggestions for getting your store ready for every holiday phase and beyond!
October means the exit of “Back to School” and the transition to Fall, Thanksgiving, Halloween, and early sightings of the Holiday season! But with so many themes in one month, does it make sense for retailers to represent every holiday in their stories? Here are 12 ways to find out which holidays you should prioritize in your business!
Don't let budget constraints or time limitations deter you from showcasing your products with pride and integrity! In our blog post, we’ll share our top tips and tricks to help you increase the perceived value of your products.
Avoid “Display Fatigue” and freshen up your retail presentations by following these general guidelines for your ongoing Visual Merchandising operations!
We may know what we need to do for ideal retail visual merchandising presentations, but find ourselves short of being able to achieve it. After all, we are human, and life brings all sorts of challenges, resulting in facing shortages in key resources. These resource shortages may be time, energy, manpower, space, and/or budget.
Let’s talk about our favourite top 5 hacks to cheat Visual Merchandising when we are low in any of the above!
We may know what we need to do for ideal retail visual merchandising presentations, but find ourselves short of being able to achieve it. After all, we are human, and life brings all sorts of challenges, resulting in facing shortages in key resources. These resource shortages may be time, energy, manpower, space, and/or budget.
Let’s talk about our favourite top 5 hacks to cheat Visual Merchandising when we are low in any of the above!
After working in the retail industry for 15+ years, I have personally run into my own unique set of opportunities and common misses in the Visual Merchandising world. Here are those opportunities and misses, and how I believe you should take advantage of them if I was in your shoes!
In Visual Merchandising, there are two types of presentation styles that speak to the wants and needs of customers: Lifestyle and Commodity-Driven Merchandising. In this blog post, we’ll dive into details about the benefits of each presentation style so you can understand why they matter in your annual sales and marketing plan, and how they can improve your customers’ overall shopping experience.
When some people hear the words “visual merchandising,” they usually get confused or flustered. They may know it's an important retail term, but not sure exactly what it is, how to do it well, or where to even start. Let’s start here!
Is it really worth thinking about creative visual merchandising in these areas, if the retail component is not the bulk of the business?
It's true that most of the retail businesses out there don't have a large visual merchandising component. But if you're one of those businesses, it doesn't mean that you can't benefit from thinking about creative visual merchandising.
It is that time of the year again! We are entering the season of goodwill, and we all feel like spreading it. Whether you do it for commercial, social or even environmental reasons, local markets seem like an obvious choice for spreading the holiday spirit, especially if you are a small business owner. In Toronto we are also lucky enough to have a number of small markets that pop up in our neighborhoods in December.
So, how can vendors make the most of each market’s potential in terms of creative visual merchandising and event design?
Trade Shows provide plenty of opportunities for business owners to grow their brand- but only if they know how to use these opportunities. It's not enough to have a booth with your company name on it - you need to engage prospective customers, make them want more of what you offer and make them love your brand before they go back home. Trade Shows are also an excellent opportunity for brands to gain valuable feedback from participants on new items/services.
… adding decorative props is one of the last phases of creating your holiday set-up. Consider it the cherry on top. To strategize your visual merchandising set-ups for Holiday 2022 in a way that will really make an impact on your holiday sales, let’s start from the very beginning, which is always the ORGANIZATION.
Visual merchandising is a retail necessity that is often absorbed into regular staff responsibilities in small businesses, who don’t have the budget nor the need to hire a merchandiser full-time. What this often means is that it is not quite given the full focus, or it is being handled by someone who is inexperienced and lacking the proper VM knowledge.
This is the fight between what is practical (and safe) in a domestic setting vs. how you would love to stage something for the sake of presentation. Keep in mind: in a store, the visuals should tie into boosting sales. In a domestic setting, since this does not apply, it’s more about romancing the setting for your own visual pleasure.
