October means the exit of “Back to School” and the transition to Fall, Thanksgiving, Halloween, and early sightings of the Holiday season! But with so many themes in one month, does it make sense for retailers to represent every holiday in their stories? Here are 12 ways to find out which holidays you should prioritize in your business!
Don't let budget constraints or time limitations deter you from showcasing your products with pride and integrity! In our blog post, we’ll share our top tips and tricks to help you increase the perceived value of your products.
Avoid “Display Fatigue” and freshen up your retail presentations by following these general guidelines for your ongoing Visual Merchandising operations!
After working in the retail industry for 15+ years, I have personally run into my own unique set of opportunities and common misses in the Visual Merchandising world. Here are those opportunities and misses, and how I believe you should take advantage of them if I was in your shoes!
In Visual Merchandising, there are two types of presentation styles that speak to the wants and needs of customers: Lifestyle and Commodity-Driven Merchandising. In this blog post, we’ll dive into details about the benefits of each presentation style so you can understand why they matter in your annual sales and marketing plan, and how they can improve your customers’ overall shopping experience.
It is that time of the year again! We are entering the season of goodwill, and we all feel like spreading it. Whether you do it for commercial, social or even environmental reasons, local markets seem like an obvious choice for spreading the holiday spirit, especially if you are a small business owner. In Toronto we are also lucky enough to have a number of small markets that pop up in our neighborhoods in December.
So, how can vendors make the most of each market’s potential in terms of creative visual merchandising and event design?
Trade Shows provide plenty of opportunities for business owners to grow their brand- but only if they know how to use these opportunities. It's not enough to have a booth with your company name on it - you need to engage prospective customers, make them want more of what you offer and make them love your brand before they go back home. Trade Shows are also an excellent opportunity for brands to gain valuable feedback from participants on new items/services.
As we have proudly been working on design projects for the Toronto Christmas Marketand the One of a Kind Show, booth design is on the very top of our minds during this time of year!
What is our thinking process when designing these spaces? It really depends on whether there is an existing design or we are starting from scratch! Here are the factors we consider:
In a world where many of us suffer from F.O.M.O. (Fear of Missing Out), retailers can certainly use this to their advantage by capitalizing on the love for the temporary through the pop-up experience.
