Trade Shows provide plenty of opportunities for business owners to grow their brand- but only if they know how to use these opportunities. It's not enough to have a booth with your company name on it - you need to engage prospective customers, make them want more of what you offer and make them love your brand before they go back home. Trade Shows are also an excellent opportunity for brands to gain valuable feedback from participants on new items/services.
Read MoreAs we have proudly been working on design projects for the Toronto Christmas Market and the One of a Kind Show, booth design is on the very top of our minds during this time of year!
What is our thinking process when designing these spaces? It really depends on whether there is an existing design or we are starting from scratch! Here are the factors we consider: