Affordable Strategies for Retail Presentations and Displays

Here’s how you can create compelling visual merchandising presentations in your retail store without breaking the bank!

VM - General, Bricks & Mortar Advice, PopUp/Marketspace Advice, Holiday Season AdviceAni NersessianApril 30, 2024VM ID Incvisual merchandising, visual merchandising services, store layout design, window displays, store interior design, space planning, Pop-Up Retail

How to Prepare Your Store for Every Holiday Phase

Preparing your retail store for the holidays? We’ll walk you through our personal visual merchandising suggestions for getting your store ready for every holiday phase and beyond!

VM - General, Holiday Season AdviceAni NersessianOctober 31, 2023VM ID Incvisual merchandising, visual merchandising services, store layout design, window displays, in-store signage, retail fixtures and props, store interior design, DIY, space planning, retail presentation, holiday styling, retail holidays

October: The holiday-heavy month! How do we choose which to prioritize?

October means the exit of “Back to School” and the transition to Fall, Thanksgiving, Halloween, and early sightings of the Holiday season! But with so many themes in one month, does it make sense for retailers to represent every holiday in their stories? Here are 12 ways to find out which holidays you should prioritize in your business!

How to Raise the Perceived Value of Your Products

Don't let budget constraints or time limitations deter you from showcasing your products with pride and integrity! In our blog post, we’ll share our top tips and tricks to help you increase the perceived value of your products.

Bricks & Mortar Advice, VM - General, Holiday Season Advice, PopUp/Marketspace AdviceAni NersessianAugust 31, 2023VM ID Incvisual merchandising, visual merchandising services, retail store displays, store layout design, window displays, in-store signage, retail fixtures and props, product presentation, store interior design, DIY, space planning, retail reopening help, retail presentation

Here’s How Often You Should Change Up Your Retail Presentation

Avoid “Display Fatigue” and freshen up your retail presentations by following these general guidelines for your ongoing Visual Merchandising operations!

Bricks & Mortar Advice, VM - General, Holiday Season Advice, PopUp/Marketspace AdviceAni NersessianJuly 31, 2023VM ID Incvisual merchandising, visual merchandising services, retail store displays, store layout design, window displays, in-store signage, retail fixtures and props, product presentation, store interior design, DIY, space planning, retail reopening help, retail presentation

Top 5 Visual Merchandising Misses and Wins

After working in the retail industry for 15+ years, I have personally run into my own unique set of opportunities and common misses in the Visual Merchandising world. Here are those opportunities and misses, and how I believe you should take advantage of them if I was in your shoes!

Bricks & Mortar Advice, VM - General, PopUp/Marketspace Advice, Holiday Season AdviceAni NersessianApril 5, 2023visual merchandising tips, visual merchandising process, retail reopening ontario, retail operations, retail small business, retail training, toronto retail expert, toronto merchandiser, Toronto Visual Merchandising, retail advice, retail tips, commodity merchandising, lifestyle merchandising

Lifestyle vs. Commodity Visual Merchandising

In Visual Merchandising, there are two types of presentation styles that speak to the wants and needs of customers: Lifestyle and Commodity-Driven Merchandising. In this blog post, we’ll dive into details about the benefits of each presentation style so you can understand why they matter in your annual sales and marketing plan, and how they can improve your customers’ overall shopping experience.

Bricks & Mortar Advice, VM - General, PopUp/Marketspace Advice, Holiday Season AdviceAni NersessianMarch 5, 2023visual merchandising tips, visual merchandising process, retail reopening ontario, retail operations, retail small business, retail training, toronto retail expert, toronto merchandiser, Toronto Visual Merchandising, retail advice, retail tips, holiday shop, commodity merchandising, lifestyle merchandising

HOLIDAY 2022 SHOP SET-UP

… adding decorative props is one of the last phases of creating your holiday set-up. Consider it the cherry on top. To strategize your visual merchandising set-ups for Holiday 2022 in a way that will really make an impact on your holiday sales, let’s start from the very beginning, which is always the ORGANIZATION.

Busiest Time Of The Year

As we (or you - as retail owners) are deeply in the busiest time of year, it's important to take full advantage to benefit the rest of the year! Don't forget to stop, observe, think, document and learn all that you can!

Read the list below for what to capture during this time.

Bricks & Mortar Advice, Holiday Season AdviceAni NersessianDecember 19, 2019VM ID Inc.customer feedback, customer experience, retail strategy, retail analysis, retail assessment, business analysis, retail business, retail business support, retail holiday, retail holiday recovery

A Customer-Centric Holiday Season

What should the “Holiday Season” look like? How do we romance and charm without offending anyone? Sometimes trying too hard to cater to everyone results in catering to no one.

Bricks & Mortar Advice, Holiday Season AdviceAni NersessianDecember 1, 2019retail holiday, retail holidays, shop christmas, holiday shop, retail help, retail politically correct, retail marketing

Holiday Markets

As we have proudly been working on design projects for the Toronto Christmas Market and the One of a Kind Show, booth design is on the very top of our minds during this time of year!

What is our thinking process when designing these spaces? It really depends on whether there is an existing design or we are starting from scratch! Here are the factors we consider: