Visual merchandising doesn’t always require a new hire. Depending on your workload, team and budget, the right solution may be training existing staff, hiring a freelance visual merchandiser when needed, or bringing the role in-house. Here’s how to decide what makes the most practical sense for your retail business.
Read MoreRetailers often ask: how much of VM is just about making things look nice versus driving measurable business outcomes? The answer lies in strategy. A poorly set-up space deters shoppers, reduces dwell time, and negatively impacts sales. But when we apply business acumen to visual merchandising, we transform stores into high-functioning, sales-driven environments.
Read MoreHow to identify the right visual merchandising personas within your existing retail team for effective operations and elevating your visual merchandising portfolio.
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