GINGERBREAD LANE by yONGE-ST.CLAIR’s B.I.A.

WINDOW DISPLAY SERVICES for 16 storefronts through DESIGN, SOURCING AND DISPLAY EXECUTION.

GINGERBREAD HOUSES BY LOCAL BAKERS. PHOTOS PROVIDED BY YONGE-ST.CLAIR BIA.

 
Holiday window display featuring a gingerbread house installation with snowflake window decals for Midtown’s Gingerbread Lane at Yonge St. Clair BIA in Toronto.
Festive storefront window display for Midtown’s Gingerbread Lane featuring a gingerbread shop scene, snow props, and layered holiday merchandising at Yonge St. Clair BIA.
Gingerbread house holiday display installed inside a restaurant as part of the Yonge St. Clair BIA Gingerbread Lane visual merchandising program.
Holiday salon window display featuring a gingerbread house centerpiece framed by festive garland for Midtown’s Gingerbread Lane in Toronto.
Holiday bar window display featuring a gingerbread building and festive greenery for Midtown’s Gingerbread Lane at Yonge St. Clair.

“6 PUBLIC-FACING HOLIDAY DISPLAYS.
DELIVERED WITH CARE & PRECISION.”

“We had an excellent experience working with VM ID on our holiday themed Gingerbread Festival. From concept through to installation, their team was thoughtful, professional, and incredibly detail-oriented.

They curated and installed 16 holiday displays across the neighbourhood, working within a shorter timeline than normal, and still delivered something that felt polished, creative, and festive. They were collaborative, responsive to feedback, and clearly experienced in translating creative ideas into public-facing displays.

From start to finish they were a joy to work with and I'm really looking forward to working with Ani and the team again!!”

Zachary McEwen-Jones / EVENTS MANAGER / YONGE-ST.CLAIR BIA

Holiday window installation with a central gingerbread house framed by garland and snow textures for Midtown’s Gingerbread Lane at Yonge St. Clair BIA.
Street-facing holiday storefront window display created for Midtown’s Gingerbread Lane, designed to activate pedestrian engagement in Toronto.
Holiday window display concept board for the Yonge St. Clair BIA Gingerbread Festival, featuring gingerbread house theme, warm lighting, gold ornaments, snow textures, and festive retail decor.

WINDOW DESIGN CONCEPT BOARD

Visual merchandising window display rendering for the Toronto Gingerbread Festival at Yonge St. Clair BIA, showcasing a gingerbread house scene with snow base, holiday garlands, trees, and gift props.

WINDOW DESIGN RENDERINGS

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